Kara Brodhecker, Pinterest Strategist Extroidanniare joins us on the podcast this week serving up some tangible advice on why Pinterest should absolutely NOT be the underdog of your social media channels.
Kara chats with us about using/”thinking” of pinterest as more of a search engine and “slow marketing”. For example, a post on Instagram will live only for about 48 hours (if you get enough likes, etc) and it’s a great way to warm up your audience, where as Pinterest is more of a forever thing. Pinterest truly wants your content to be found and passed to YOUR website where you can now control the client’s experience. Unlike social media, you get one link in your bio which opens another tab and really promotes user’s to stay on their platform.
Kara reminds us we need think of pinning images on multiple boards that make sense and use tags and locations to lead local traffic back to your website. You want your pins to have a “wide net” approach so more consumers are being reached, heading over to your website and now you control their user experience. Pinterest is great for finding information AND inspiration.
As for blogging, make sure if you are outsourcing you are meshing and working with the right person who understands your brand, verbiage, etc. If you are doing blogging yourself, be sure to use TONS of keywords such as your location. Don’t worry about the words sounding “fluffy or cute” make sure you are using phrases like, “As a Connecticut wedding photographer.” or “This stunning Connecticut wedding” Try using headers and keywords that your potential clients may be using. Be sure to keep repeating words that you want to rank for to show up in organic web searches! Try using Round Up Posts, Introductions, 10 thing posts as starter blogs.
Kara offers done for you services such as pinterest, blogging, SEO and more!